brand voice +
messaging guide

Shout the loudest.

This is THE brand voice and messaging toolkit for bold businesses who refuse to blend in.

Start turning the right heads by nailing your verbal identity.

Ready to find your voice?

TURN UP THE VOLUME ON MY BRAND

UK Digital Copywriter - Carly Hall-Simms

Anyone seen my megaphone?

BEIGE ISN’T YOUR COLOUR

This is the service for you if:

→ You’re forever second-guessing what to say and how to say it

→ Your words don’t reflect who you are or want to be

→ You care about how your brand makes people feel

→ You’re ready to swap meh for memorable

Let’s crank up your voice and
shout your message loud and clear.

WHY DO I NEED A BRAND VOICE + MESSAGING STRATEGY?

Because what you say and how you say it matters.

You care about how your brand looks, don’t you? How you sound is as important.

Your shiny new branding won’t get you noticed if your messaging’s bland and your tone’s all over the shop.

Brand voice is…

The personality, tone, and language you use to communicate with your audience.

It’s your vibe.

Brand messaging is…

What you actually say.

It’s the story you tell

about your business.

Together, they shape how your audience feels about your brand.

"Carly is a legend and brilliant at what she does. I'm SO happy with the work she's done. Her process was thorough and she quickly understood the what/who/why's of my business, and exactly what I wanted to achieve.

My advice to anyone reading this... don't waste hours trying to figure it out yourself, hire a professional - as it's the best use of your time and investment.

And by professional, I mean Carly!"

- Katrina Lewis Interiors

YOUR VERBAL IDENTITY JUST GOT LOUD

Say hello to your brand voice and messaging toolkit – your what to say and how to say it all in one place.

Feel like you’re stuck on mute?

This is for businesses who want to make some noise.

WHAT’S INCLUDED IN THE BRAND VOICE + MESSAGING GUIDE

A deep-dive into your brand to find the gaps, the gold, and the bin-able. (Soz)
Positioning that clearly defines who you are, what you do, and why you’re different.

These are the brand foundations that will shape your message.
An analysis of your ideal client’s personas. It’s time to stop trying to be everyone’s cup of tea and attract the people you really want.
Your unmistakable tone, character, and communication style, nailed, with examples of how you should and definitely shouldn’t sound.
Core themes you can build your content around.

Adios random posts that mean nothing to no-one.
A selection of snappy one-liners you want to be known for. Spread these (smugly) wherever you show up to hook your audience in.
The backstory of your biz, told in a way that sparks trust and emotional connection with the right people.
Words to lean into, phrases to avoid, and stylistic cues that will keep your copy consistent – whether you’re writing a social post or a web page.
Ready-to-use templates and handy dos and don’ts that make it easy to put your voice and messaging into action without breaking a sweat.