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the copywriter who gets you noticed
You Need Words.
I'm obsessed with them.
Lucky us.
I help bold businesses find their voice, nail their message, and get found online with copy that refuses to blend in.
Hey, I'm Carly.
I'm a brand copywriter and SEO specialist based in Yorkshire.
I’m the ideal copywriter for businesses who don’t want to sound like every other mother-lover online.
I help you get clear on what you stand for, say it like you mean it, and attract the people who want what you’ve got.
If you’re ready to swap beige for bold, Google served you well.
(An SEO Copywriter must’ve written this page…)
the backstory
I was that kid who rewrote books with crap endings and made my parents read the new and improved version.
As they’d say in Yorkshire, I’m a reet word nerd.
Professionally, I've been a copywriter since 2009. Fresh out of my media degree, I started my career in PR, moved into press, before finding my vibe in radio, working my way up from Copywriter to Creative Director at a well-known UK radio group.
Radio is where I found my THING. My job was writing audio that stopped people in their tracks. I had thirty seconds to make them feel something. No visuals… just words and the emotion they have the power to stir.
And that's where it clicked.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou
Writing copy that converts isn’t going all hussle-bro or giving your audience the hard sell. That just gives them the ick.
You know when you get an email or see a post from that brand you follow, and it feels like they're talking directly to you?
They show up at the exact moment you need the thing, and you wonder how they knew?!
That's not a coincidence.
Everything that brand puts out is written with you in mind.
To pull you in and earn your trust – before you even knew you needed them.
People engage with businesses they believe in, and it’s my job to help you create that spark.
the NOW
After over a decade writing for big names like NHS, ITV, Virgin, BMW, and Cineworld, I took the plunge and went freelance in 2021. Since then, I've worked with some incredible SMEs, personal brands, and first-time founders – all with one thing in common… a desire to be different.
Sound like a bit of you?
If you've got something worth saying, I'll help you shout it louder.
working with me
Wanna know why you get value-on-a-stick working with yours truly?
I’m a hyperfocuser.
I go ALL in. I ask the questions that extract the gold, because we don’t do vague. And I won't just write what you asked for, I’ll give you what you need.
I'm a perfectionist, an avid deadline-hitter, and I genuinely give a shizzle about your biz.
Oh, and Yorkshire charm, daft humour, and good vibes all come as standard.
CARLY LORE
the bit that has nothing to do with copy
In case you’re wondering, when I'm not writing, I'm partial to a Reformer Pilates class (and I’m definitely nowhere near as good as I think I am).
I'm a certified Celine Dion enthusiast, and I live for peanut butter, in any form, at any time of day.
My office companion and Junior Puppywriter is Honey Boo Boo – she contributes nothing, BUT SHE’S CUTE.
click to reveal
My 15 minutes of fame happened when I was in Year 4 and went on SMart (CBBC) with my best friend.
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I consider “vibe check” legit brand strategy.
I have ovaphobia: an intense fear of eggs.
One of my best taglines came at Aldi checkout. Classy, I know.
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I love a crisply pronounced C-word, with a strong T.
My 15 minutes of fame happened when I was in Year 4 and went on SMart (CBBC) with my best friend.
I love a good slutspurt at H&M (don’t worry, it’s what the Swedes call a final sale)
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My toxic trait is inventing new words (like bart: brain fart + fluffectomy: taking a sledgehammer to word waffle)
If I ever write “we’re passionate about innovation”… know I’ve been murdered.
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My internal monologue has its own brand voice.
My love language is a BANGING brief.
I consider “vibe check” legit brand strategy.
I have ovaphobia: an intense fear of eggs.
One of my best taglines came at Aldi checkout. Classy, I know.
I love a crisply pronounced C-word, with a strong T.
I consider 'vibe check' a legit brand strategy.
.png)
I love a crisply pronounced C-word, with a strong T.
I have ovophobia: an intense fear of eggs.
My 15 minutes of fame happened when I was in Year 4 and went on SMart (CBBC) with my best friend.
One of my best taglines came at Aldi checkout. Classy, I know.
I love a good slutspurt at H&M (don't worry, it's what the Swedes call final sale).
My internal monologue has its own brand voice.
My toxic trait is inventing new words (like bart: brain fart + fluffectomy: taking a sledgehammer to word waffle)
My 15 minutes of fame happened when I was in Year 4 and went on SMart (CBBC) with my best friend.
If I ever write “we’re passionate about innovation”… know I’ve been murdered.
