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PORTFOLIO

UK Digital Website & SEO Copywriter - megaphone

BRAND VOICE + MESSAGING

Verbal identities for brands that refuse to blend in.

Finding your voice is the first step to getting heard.

 

Here's how I've helped businesses nail their tone, sharpen their message, and sound unmistakably like themselves.

UK Digital Website & SEO Copywriter - lightning bolt

East Durham
College

FROM INCONSISTENT TO INSTANTLY RECOGNISABLE

A brand voice guide that landed so hard it became a regular gig.

"Carly is a pleasure to work with – responsive, highly skilled and friendly."

UK Digital Website & SEO Copywriter - peace sign
UK Digital Website & SEO Copywriter - lightning bolt

THRIVING
TOGETHER

FROM BLANK PAGE TO BRAND LAUNCH

A brand voice that helped Tas sound like the sanctuary she was building.

"Carly is brilliant at what she does, she listens deeply, gets what you want to express and pulls it together so beautifully into words that speak to your audience."

UK Digital Website & SEO Copywriter - peace sign

Let them talk...

GILL PINNINGTON

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As a midlife coach, Gill’s personal brand IS her business. Creating a tone of voice that matched her energy and personality in real life was important AF!

“Carly has a knack of sounding like I actually speak! It feels like me!”

SOURCE
ELITE

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For a high-end brand like Source Elite, it was about defining a voice as suave and sophisticated as the supercars being sourced.

"My brief was, if James Bond sourced supercars… I think we achieved it."

UK Digital Website & SEO Copywriter - lightning bolt

katrina lewis interiors

FROM WORD-OF-MOUTH TO A BRAND THAT SELLS ITSELF

A brand voice that helped Katrina finally sound as premium as her designs.

"Carly is a legend and brilliant at what she does. I'm SO happy with the work she's done."

UK Digital Website & SEO Copywriter - peace sign
UK Digital Website & SEO Copywriter - lightning bolt

SEA
SOCIAL WORK

FROM UNSEEN EXPERT

TO INDUSTRY VOICE 

A brand voice that helped Ali build trust with professionals while being herself. 

"Carly totally gets me – I can spill my thoughts to her and she makes it into something that makes sense in a structured way. She's got the magic!"

UK Digital Website & SEO Copywriter - peace sign

WANNA SEE MORE WORK?

DIGITAL
CONTENT

Blogs, emails, social posts, and content strategies that keep brands visible and audiences engaged.

SEO
WEBSITE COPY

Websites that rank, connect, and convert. Copy that sounds human, not robotic, and actually gets found on Google.

UK Digital Website & SEO Copywriter - lightning bolt

SOME OF THE BRANDS I'VE WORKED WITH

UK Digital Website & SEO Copywriter - brands worked with
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SEEN ENOUGH?

Want sweary but savvy word wisdom in your inbox?

Copy tips, freebies, and the occasional strong opinion. Zero spam or beigery, promise.

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